Part of your plan for progression may be to capitalise on your technical knowledge and become a thought leader (or expert) in your chosen field or practice area.
Thought leaders are considered to be experts in their field and informed opinion leaders. Being considered a thought-leader in your field will help boost your business and help you gain credibility and visibility. Positioned as a thought leader in your industry helps your business gain credibility and visibility, and builds your personal brand.
Thought leadership is about leading the conversation. It is about challenging your audience to think about the trends and issues in your industry. By developing and sharing your knowledge you can become a leading expert in your field.
Social media can help you become a
However, even if you are not aspiring to be a leading expert (perhaps you just want to be good at your job) developing a habit of reading, keeping up to date in a particular niche area or industry and curating content for your social media can help you develop your career. Simply by improving your knowledge.
Define your Niche Area or Industry.
Be clear with yourself what your niche area or target industry is. The topic should be relevant to your industry/practice area, your business plan, your experience and your
Aim to be well informed in your niche area and seek out other experts.
It is important to understand all aspects of your chosen topic and that you stay updated and informed. Keep up to date with news and the latest trends in your niche by reading key publications, research and blogs.
Keep an eye out for experts and people who are posting and tweeting about your niche area on social media and follow them. You can learn a lot from others (this includes your competitors).
Post Content on Social Media that is “on topic” for your Niche Area or Industry.
You might a write a blog on your niche area and post this content. You might not write your own blog, but contribute to other publications and blogs and post this content. Or alternatively you might not write your own content but curate and comment on content on social media instead.
As well as demonstrating your expertise writing and commenting are great ways to share knowledge, encourage discussion and learn more about your chosen topic.
Curate and Share other peoples content
As well as writing you should also share valuable content. Sharing valuable content encourages people to follow you on social media and to engage with you. Therefore sharing content regardless of the author (although you should properly credit the relevant author or source) can help you build your profile and reputation.
Network online to supplement your offline networking.
Networking can be an important tool for developing your personal brand and simply getting out there in among your target audience and your referrers, as well as building your reputation in your niche. Use social media to share content and engage in conversations with other people on your topic of interest. You can also use social media to talk about events and upcoming events and keep in touch with like-minded people who also attend such events.
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